Merchandising Promotions - Specificity Is The Important Key To Promotion Success


I have perpetually believed that marketing promotions were widely applied but not quite well thought out. Promotional campaigns in certain ways is a fairly fine thought for a wide variety of things. You may give away pens, calculators, or other small trinkets with your trademark name on it. This is a means to spend little cash on an advertising campaign that will generate some degree of name awareness. The question of how effectual these marketing merchandising promotions are is open, however. If I open my pen drawer, I will see hundreds of marketing pens and erasers in there, but I could not name a single brand offhand. Unless you sell something like stationary which folks associate with pencils, these type of marketing giveaways are not a thing but a waste of money.

In my opinion - and I always tell my customers this - niche marketing promotions should only be done for unique purposes. Guerrilla merchandising can work wonderfully depending on what kind of product you sell, but the niche marketing campaign must be carefully tailored. Just going out into a public plaza and holding a contest or giving away a product won't generate any business for you at all. You have to think strategically.

One of my favorite places to do niche marketing promotions is at nightclubs and bars. When folks are drinking, they will do what they can to win whatever. Whether you're giving away shot glasses, snacks, drink mixers, or just T-shirts, people will get excited about your merchandising promotion. If they get to come home with a souvenir of their night, they will forever connect it with the fun of going out partying with friends. This is what money-making merchandising campaigns aim to do - create those types of positive associations around your product or brand name.

Hot summer afternoons are also a good time for merchandising campaigns. If you are willing to spend a few thousand dollars giving away free drinks in a crowded community thoroughfare, people will absolutely love you. Even if you're giving out something that doesn't strictly go along with the weather - such as a salty snack - people will still be thankful as long as they get some water with it. If you can catch people at an unguarded minute, you can achieve their brand loyalty before they even know what hit them. That's what money-making merchandising promotions are all about. Leave the brand-name pens at home!

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